B2B Lead Scoring Automation

Challenge

• Leads weren’t prioritized systematically, which caused sales to waste time on low-quality prospects.

• There was no clear scoring system.

Solution

• We built an automated scoring pipeline for inbound leads using data enrichment.

• Leads were prioritized into buckets (Priority / Secondary / Exclude).

• The workflow was integrated with the CRM.

Impact

• Faster lead triage.

• Higher sales efficiency.

• Clear rules for qualification.