Visual Forms That Speak Your Clients’ Language — Without Extra Work

Challenge

• Clients struggled to express design preferences with text-only forms, and the team lost time translating vague input into usable briefs.

• Creative misalignment slowed projects down.

Solution

• We designed an image-based form that lets clients visually express their taste.

• The system summarizes preferences, creates moodboards, and delivers structured briefs automatically.

• GPT was used to summarize creative expectations.

Impact

• 100% projects now include visual inputs

• 3–4 fewer iterations per concept phase

• 3–5 hrs saved per project on clarification and rework

• €750+/month saved across projects